I've been a part of Primo Taxi for the last 6 months or so. Sometimes I would go in and chat with the dispatcher, Riki Lane and the owner Tomas Martinez. Riki would have me in awe how expertly she would handle 2-3 phones at a time with such personality and professionalism; knowing where each driver was and who to send the next call to. Tomas would talk about how to upgrade his company and better his cabbies.
I decided to join Primo Taxi, when asked. I was told by some of the cabbies that the customers were mean and didn't tip. That has not been my experience. The customers are nice, tip when they can and carry on thoughtful conversations. The dispatchers, Riki, Cherylyn and Wanda and very helpful and friendly. The cars are clean and kept up on a regular basis.
I may be biased, however, I would choose Primo Taxi over the other cabs in the DeLand, Orange City and Deltona areas.